For years their reputation has been about quality and innovation. It's the brand synonymous with the Symmetrical All-Wheel Drive and the revolutionary Boxer Engine – a brand that has built its reputation on differences - technical genius and practical everyday benefits that include enhanced levels of comfort and drive-ability.

Now in a bold statement in what is Subaru’s biggest brand promise yet, they’ve announced a new program which aims “to take action over words”

Called All 4 The Driver it is both a commitment and a challenge.

The commitment is to ensure that the experiences Subaru owners receive from the showroom, to the service counter, to the voice on the end of a telephone are all positive and memorable, and the challenge – well that’s to compare Subaru to other manufacturers who are yet to truly embrace the needs of those who own and drive the vehicles.

Subaru has completely re-thought the process of buying and owning a Subaru to make it easier and more enjoyable.

Drive it Your Way© allows you to choose between a range of test drive options depending on your time and driving needs.

Subaru Service has also changed - scheduled services are explained better, and without the lingo. All Subaru team members share your goals of retaining value and place high emphasis on maintaining excellent performance and safety of your Subaru.

But the real difference is in what Subaru says is their DNA – what makes a Subaru a Subaru.

This includes the Symmetrical All-Wheel Drive, Horizontally Opposed boxer engine and the 5-Star ANCAP safety rating achieved by every member of the Subaru family which together has combined to deliver superior performance, enhanced safety and consistently strong retained value for every Subaru owner.

The technical innovations and safety credentials have combined to deliver superior performance

This is the commitment that the people at every level of Subaru have made.

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